E45 lotion is a fragrance-free, lightweight lotion that can be used on the face and body, providing lasting care to dry and sensitive skin. It moisturizes deeply to keep your skin feeling soft and hydrated throughout the day, and is an excellent daily moisturizer for dry skin. The lotion has been carefully formulated by skincare experts at E45 to protect the skin from dryness, soothe roughness, reduce redness, and decrease flaking and scaling. With just two weeks of daily use, E45 lotion can visibly reduce redness and improve the appearance of extremely dry and irritable skin. • Dermatologically tested and perfume-free, E45 lotion is suitable for even the most sensitive skin types. It contains Medilan, a hypoallergenic, purified form of lanolin that possesses amazing moisturizing properties, providing protection, soothing and nourishing effects for your skin. The lotion absorbs easily, leaving your skin soft, supple, and hydrated. E45 lotion's mild formulation can be used daily on very dry and sensitive skin, making it perfect for use by the entire family, including babies over 3 months. • E45 has been an expert in dry and itchy skin care, as well as in the treatment of eczema, psoriasis, ichthyosis, and other dry skin conditions for 60 years. The importance of quality products that care for your skin, with minimal fuss, has been well-understood by E45, and its range of products includes options for different skin types and various body parts that work hard to protect and maintain skin health. E45 has provided proven dermatological expertise devoted to vulnerable dry skin. • E45 cream was first introduced in 1952 at the request of a client who wanted a product to soothe and protect their skin. Physicians recognized the benefits of E45 cream for dry skin conditions in 1963, and the cream was first introduced to pharmacies and retailers in 1980. E45 cream has remained true to its commitment to patients and their skin, creating products that meet their needs and striving to provide healthcare professionals with even better treatment options for their patients' skin care needs.